District UX

A friendly, design-focused book club that meets in DC every other month

NEW meeting photo w logo - original-01.png

District UX is a user experience design book club started in 2015 by Pleasant Design's founder, Katelyn Caillouet, to serve the Washington D.C. area.


Desperate for a book club that emphasized real connections and an open-minded atmosphere, Katelyn decided to start one herself. The goal for this branding project was to create a brand identity that successfully emulated the youthful, friendly, and open vibe of District UX.

Brand identity brainstorm notes

Brand identity brainstorm notes


After brainstorming the kind of brand perception we wanted to portray, we pursued two completely different color palette concepts. We put the concepts up for review to gather feedback from our end users. Most people found the teal + mustard combination perfectly suited for our friendly brand vibes (but it was still fun to try out other options!

District UX dribbble color scheme mashup.png
District UX Palette Worksheet-01.png
District UX Palette Worksheet - pink and blue-01.png

After deciding to move ahead with the teal and mustard aesthetic, we put together a moodboard and a full brand identity sheet to further show how District UX would be represented through logo, type, and imagery.



District UX - brand board-01.png