A friendly, design-focused book club that meets in DC every other month
District UX is a user experience design book club started in 2015 by Pleasant Design's founder, Katelyn Caillouet, to serve the Washington D.C. area.
Desperate for a book club that emphasized real connections and an open-minded atmosphere, Katelyn decided to start one herself. The goal for this branding project was to create a brand identity that successfully emulated the youthful, friendly, and open vibe of District UX.
After brainstorming the kind of brand perception we wanted to portray, we pursued two completely different color palette concepts. We put the concepts up for review to gather feedback from our end users. Most people found the teal + mustard combination perfectly suited for our friendly brand vibes (but it was still fun to try out other options!
After deciding to move ahead with the teal and mustard aesthetic, we put together a moodboard and a full brand identity sheet to further show how District UX would be represented through logo, type, and imagery.